Gutsy Girl Forecast: 2018 - Gutsy Girl Club

Gutsy Girl Forecast: 2018

by Heather Freeman, click here to get all our posts.

Hope this year is off to a great start for you.

Can you believe February is just around the corner?! Yikes, time is flying.

After a bit of down time, reflection, and visioning for the future, we've hit the ground running again and one of our big focus areas for 2018 is making sure the time we all spend together with the Gutsy Girl Club is worthwhile.

We built the Gutsy Girl Club to help people build connection and bring girls closer together with who they are and the people in their lives that love them. That's why we've always put mothers and daughters at the core of the experience. Research shows that strengthening our relationship to one another improves our confidence and ability to form meaningful and long-lasting relationships.

But recently we've gotten feedback from our community that life – every day challenges with stress, self-doubt, bombarding of negative news, and political discord, ---- are getting in the way of the personal moments that enable us to connect deeply with our girls.

It's easy to understand how we got here. The challenges we face have intensified significantly over the past year. Since there’s more negative news than positive, the focus of tucking our girls in at night has shifted away from the most important thing our relationship can do --- help her connect with her best self.

We feel a responsibility to make sure our programs aren’t just fun to read about, but also good for people's souls. So, we've studied this issue carefully by looking at the academic research and doing our own research with leading experts at universities.

The research shows that when we use time together to connect with the girls we care about, it can be good for everyone’s well-being. We can feel more connected and less lonely, and that correlates with increased levels of confidence and long-term measures of happiness and health. On the other hand, passively reading articles or watching videos -- even if they're inspiring or informative -- may not be as helpful.

Based on this, we're making a major shift with how we grow the Gutsy Girl Club. I'm changing the goal of our club from focusing on helping give you relevant content to helping you enjoy more meaningful time together.

We started making changes in this direction last year, but it will take a little bit for this new focus take shape and make its way to you. The first changes you'll see will be in the weekly Raising a Girl Made Easy email, where you can expect to see more opportunities to take action.

As we roll this out, you'll see less public content like posts on our Facebook Page. And the public content you see more will be held within a more intimate conversational space -- it should encourage meaningful connections between girls and their mentors.

For example, there are many experts studying the dynamics of relationships, especially the mother daughter relationship. We've seen people take way more action around tutorials than informative posts. Some posts help start conversations on important issues. But too often today, reading is just a passive experience.

I want to be clear: by making these changes, I expect the way people interact with the Gutsy Girl Club will change. But I also expect the way you do engage with the Gutsy Girl Club will be more valuable. And if we do this right, I believe that will be good for our community and our girls over the long term too.

At its best, the Gutsy Girl Club has always been about the personal connection – with self. By focusing on bringing out more of a girl’s identity -- whether it's her strengths, her values, or her beliefs about important issue in her life, -- we can help make sure that the Gutsy Girl Club creates a meaningful impact.

All my best,



The Gutsy Girl Club, founder

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